10 Marketing Lessons from Marketing Expert Seth Godin

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In this conversation, marketing expert Seth Godin shares 10 important marketing lessons. The lessons cover various aspects of marketing, including being remarkable, permission marketing, tribes, minimum viable audience, shipping products, embracing failure, authentic storytelling, focusing on the edges, and embracing change. These lessons emphasize the importance of standing out in a crowded market, building relationships with customers, creating loyal followers, targeting specific audiences, overcoming resistance, and adapting to changing markets. By applying these lessons, entrepreneurs can improve their marketing strategies and achieve success in their businesses.


  • Stand out in a crowded market by being remarkable and unique.
  • Build relationships with customers through permission marketing.
  • Create tribes of like-minded people to foster loyalty and advocacy.
  • Target a minimum viable audience to tailor offerings and build stronger connections.
  • Overcome resistance and fear of failure to ship products and take action.
  • Embrace the dip, a tough period in any endeavor, as it often leads to breakthroughs.
  • Embrace failure as an opportunity to learn and grow.
  • Tell authentic stories to create emotional connections with customers.
  • Focus on the edges of the market to serve unique needs and gain passionate advocates.
  • Adapt to changing markets and technologies to ensure enduring success.


00:00 Introduction

00:29 Learning from the Best

00:58 Lesson 1: Be Remarkable

01:26 Lesson 2: Permission Marketing

03:19 Lesson 4: Minimum Viable Audience

04:17 Lesson 5: Ship

05:13 Lesson 6: The Dip

06:10 Lesson 7: Embrace Failure

06:37 Lesson 8: Authentic Storytelling

07:06 Lesson 9: Focus on the Edges

08:05 Lesson 10: Embrace Change

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