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The business world today is moving faster than ever, and it's constantly evolving. So what worked yesterday may not work today, and what works today may not work tomorrow.
There is clear evidence of this in the recent explosion of artificial intelligence (AI) alone, with its potential to wipe out entire careers.
So what do we do?
The answer is to build a personal brand. When you have a following, those people care about your message and will make the jump to a different platform or technology or medium so it's transferrable and enduring.
Here's how to do it:
1. decide who your people are
2. decide what your message is and what value you can provide
3. engage with your audience in whatever way works for you continuously and consistently
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Send in a voice message: https://podcasters.spotify.com/pod/show/brett-ingram/message
